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The Blog

Stories, insights, and strategy from Campfire Labs and our partners.

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The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Ideas

B2B Thought Leadership: How I Grew Engagement 220+% in 8 Months

Or, how I learned to stop whining and love LinkedIn.

Ideas

B2B Content Marketing Examples Loved by Content Marketers (2026 Edition)

From Vanta to Clay, here are the B2B content marketing examples we're crushing on right now.

Perspectives

When to Outsource Content Marketing (and When Not To)

There are two good reasons to outsource content marketing, and many more bad reasons that need to be avoided...

Ideas

20+ B2B Content Marketing Examples with Wow Factor

Competitor pages, data-driven research, podcasts, social, and case studies so good you should steal them (ethically, of course)

Ideas

Social Content Examples (& What Makes Each One Work)

Four B2B social content examples—exec LinkedIn, employee voices, a branded newsletter, and a carousel—and why each one works.

Ideas

B2B Design Examples: 3 Projects, Explained by the People Who Made Them

Three real B2B design examples—a social carousel, a concept infographic, and a research report—and the job each was built to do.

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