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Ideas

The ideas that make Campfire Labs tick.

Strategy
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Ideas
Ideas

Thought Leadership Examples Worth Studying (& What Makes Each One Work)

Five B2B thought leadership formats that earn credibility and reach with real examples and analysis.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
March 25, 2026
Ideas

4 B2B SaaS Content Strategy Examples (And the Logic Behind Each One)

Four real B2B SaaS content strategy examples — the two-lane model, three-track model, GEO strategy, and segment-first approach.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
March 24, 2026
Ideas

4 Pillar Page Examples for B2B SaaS Content Marketing

Real-world B2B SaaS pillar page examples from top SaaS companies.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
March 24, 2026
Ideas

How to show up in ChatGPT, Claude, and other LLMs

Here are five tactics that will almost certainly increase your odds of showing up in generative AI responses.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
May 19, 2025
Ideas

Benchmark Report Secrets from B2B SaaS’s Top Content Marketers

Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
November 12, 2024
Ideas

SEO Content Benchmarks for Seven B2B SaaS Industries

We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
September 23, 2024
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