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Ideas

The ideas that make Campfire Labs tick.

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Ideas
Ideas

How to show up in ChatGPT, Claude, and other LLMs

Here are five tactics that will almost certainly increase your odds of showing up in generative AI responses.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
May 19, 2025
Ideas

Benchmark Report Secrets from B2B SaaS’s Top Content Marketers

Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
November 12, 2024
Ideas

SEO Content Benchmarks for Seven B2B SaaS Industries

We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.

By
Cassandra Naji
July 11, 2024
Cassandra Naji
September 23, 2024
Ideas

3 Ways I Stay Organized As a Department of One

Big teams are amazing, but sometimes you’re flying solo and need to use every tool at your disposal.

By
Anna Burgess Yang
March 1, 2023
Anna Burgess Yang
August 24, 2022
Ideas

Builder, Renovator, Redecorator: What Kind of Creative Collaborator Are You?

If you can communicate your vision to a creative team, you’ll inspire. If you can’t, your project will become a trash fire.

By
Mike Sholars
March 1, 2023
Mike Sholars
August 10, 2022
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