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The Blog

Stories, insights, and advice from Campfire Labs and our partners.

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Data-driven
Templates

The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Data-driven

We Checked Whether Data-Driven Content Really Earns More Backlinks. The Honest Answer Is No.

Data-driven content doesn't reliably earn more links than a good guide. But the links it does earn are a different quality entirely.

Strategy

Content Distribution Strategy in 2026: 5 Tactics That Work in a Zero-Click World

Distribution is increasingly competitive. By going against the grain, you’ll learn how to increase the reach of your content marketing.

Perspectives

The B2B SaaS Marketer's Data Audit: How to Find Your Content Moat in 6 Questions

A six-question audit to find out whether your internal data is worth publishing — and what to build if it is.

Ideas

B2B Case Study Examples We Love (& Why We Love Them)

Real B2B case study examples from Mixpanel, Pleo, Netradyne, and Elephant Energy.

Ideas

Thought Leadership Examples Worth Studying (& What Makes Each One Work)

Five B2B thought leadership formats that earn credibility and reach with real examples and analysis.

Ideas

4 B2B SaaS Content Strategy Examples (And the Logic Behind Each One)

Four real B2B SaaS content strategy examples — the two-lane model, three-track model, GEO strategy, and segment-first approach.

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