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The Blog

Stories, insights, and strategy from Campfire Labs and our partners.

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Templates

The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Templates

The Content Brief Template We Used with Notion, Dropbox, and Asana

The content brief template we use with Notion, Dropbox, and Asana — built for thought leadership, not SEO. No email required.

Strategy

The 30/60/90-Day Content Marketing Plan for Content Leaders in 2026

A 30/60/90-day content marketing plan for content leaders in 2026: how to learn a new company, audit content, and prove impact

Data-driven

We Checked Whether Data-Driven Content Really Earns More Backlinks. The Honest Answer Is No.

Data-driven content doesn't reliably earn more links than a good guide. But the links it does earn are a different quality entirely.

Strategy

Content Distribution Strategy in 2026: 5 Tactics That Work in a Zero-Click World

Distribution is increasingly competitive. By going against the grain, you’ll learn how to increase the reach of your content marketing.

Perspectives

The B2B SaaS Marketer's Data Audit: How to Find Your Content Moat in 6 Questions

A six-question audit to find out whether your internal data is worth publishing — and what to build if it is.

Ideas

B2B Case Study Examples We Love (& Why We Love Them)

Real B2B case study examples from Mixpanel, Pleo, Netradyne, and Elephant Energy.

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