Content Strategy Agencies for B2B SaaS: Six Best Options

B2B SaaS content feels like it’s never been harder to get right. AI-powered search is reshaping how buyers discover solutions—Google’s AI Overviews, Perplexity, and ChatGPT are all pulling answers directly from the web, and generic content gets buried. Sales cycles are stretching longer as buying committees grow. And every category from CRM to cybersecurity is crowded with competitors publishing the same recycled insights.

If you’re here, you’re probably not looking for a “what is content strategy” explainer. You’re a director or VP of marketing, content, or demand gen at a mid-market to enterprise SaaS company. You need to choose a partner who can build a content engine that actually influences pipeline—not just rack up pageviews.

A content strategy agency does the heavy lifting that many in-house teams don’t have bandwidth for: building a research-backed roadmap, designing editorial calendars aligned to buyer journeys, developing SEO strategy that works in the AI search era, mapping distribution across channels, and creating measurement frameworks that connect content to revenue. The best agencies treat strategy as a service, not a one-time deliverable.

This comparison covers seven leading agencies that explicitly offer strategy,not just copywriting or one-off blog posts. We’ll explain who each is best for, so you can make a decision that fits your specific situation. Campfire Labs (that’s us!), which specializes in story-driven, long-form content strategy for B2B SaaS, is covered in depth because that’s the solution we know best. And we believe we’re the strongest fit for high-growth software companies.

How to choose a content strategy agency for B2B SaaS

Choosing an agency when you’re under revenue pressure requires a different framework than picking a vendor for a side project. You need a partner who understands complex SaaS sales, can align content to pipeline targets, and won’t waste your budget on traffic that doesn’t converts.

Before reviewing the agencies below, weigh these criteria:

• ICP fit: Does the agency specialize in B2B SaaS, or do they primarily serve ecommerce, local services, or consumer goods? Generalists often struggle with long sales cycles and technical buyers.
• Experience with complex sales: Have they worked with companies selling to buying committees, not just individual consumers? Can they produce content that supports sales enablement and account-based motions?
• SEO + narrative strength: Can they do both? Many agencies excel at technical seo and keyword research but produce forgettable content. Others write beautifully but ignore visibility.
• AI search readiness: Are they thinking about how content performs in Google AI Overviews, Perplexity, and ChatGPT, not just traditional rankings?
• Pipeline influence: Do they measure success in traffic alone, or do they track MQLs, opportunities, and revenue attribution?

On discovery calls, ask direct questions like:

“Show me a content program that influenced $X in ARR in 2024–2025.”

“How do you approach audience research for complex B2B buyers?”

“What does your measurement plan look like beyond traffic and rankings?”

The best agencies will align with your PMM, sales, and RevOps teams—not just hand over keyword lists and disappear. Strategy as a service includes attribution frameworks, content touchpoint analysis in deals, and regular optimization based on data.

Use this framework as you compare Campfire Labs with the other agencies below.

Campfire Labs: Best overall content strategy agency for B2B SaaS

Campfire Labs is the top choice for high-growth B2B SaaS companies that need deep, story-led content strategy tied directly to revenue. We’re not an agency that pumps out high-volume blog posts and hopes something sticks. Every strategy is built to support complex sales cycles and establish brand authority in crowded categories.

Campfire Labs works primarily with mid-market and enterprise software companies. The focus is narrow by design: B2B SaaS only. That specialization means the team understands the nuances of selling to buying committees, positioning against entrenched competitors, and creating content that actually helps sales close deals.

Core strategy services include:

• Narrative and positioning-aligned content roadmaps
• Topic clustering built for both traditional search and AI search environments
• Thought leadership programs for founders and executives
• Research-backed reports and original data studies
• Case study strategy and customer storytelling
• Integrated content and design planning
• Platform-native social content designed to generate pipeline

What sets Campfire Labs apart is the combination of qualitative and quantitative research. Strategies are informed by customer interviews, not just keywords or prompts. This approach ensures content speaks the language of real buyers and addresses their actual pain points.

Long-form, story-driven content is a specialty: founder profiles, customer stories, and original research that builds lasting authority. These assets give sales teams something valuable to share in conversations.

Campfire Labs is also ahead on generative AI strategy, helping clients create content that performs in Google AI Overviews, Perplexity, and ChatGPT. The focus is on building AI-proof content moats using original data and strong points of view that can’t be easily replicated by machines.

SaaS categories served include cybersecurity, martech, fintech, HR tech, dev tools, and more. 

Campfire Labs is ideal for B2B SaaS companies doing $10M–$300M+ ARR with complex buying committees and long deal cycles. If you already have baseline content in place but need a more strategic, story-driven engine tied tightly to ARR growth, this is your agency.

See examples of our work.

Siege Media: Best for search-first content strategy at scale

Siege Media is a search-driven content marketing agency with 13+ years of experience building SEO-focused strategies that drive organic traffic at scale. If your primary goal is ranking for high-volume keywords and building a massive content footprint, Siege Media is a proven choice.

Their proprietary data tools—BlueprintIQ and DataFlywheel—inform content strategy decisions around topic selection, internal linking, and link-building priorities. Strategy is built heavily around capturing search demand through content ecosystems designed to dominate SERPs.

Notable clients include Zapier, Zoom, Figma, and Panda Security, companies that have invested in SEO as a primary growth channel.

Strengths:

• Advanced SEO operations and technical seo expertise
• Strong link-building infrastructure and outreach capabilities
• Process-driven approach to large editorial programs
• Proven ability to drive organic traffic at scale

Best for:

• SaaS brands whose main objective is search traffic and rankings at scale
• Companies with resources to invest in high-volume content production
• Teams that prioritize driving traffic over narrative-driven category leadership

Comparison with Campfire Labs: Siege Media may be less focused on deep narrative storytelling or long-form thought leadership. If you need content that shapes market perception and supports complex high-ACV sales, not just captures search demand, consider pairing Siege’s SEO strength with a more narrative-focused partner like Campfire.

Foundation: Best for B2B content strategy and distribution

Foundation is a B2B specialist known for combining content strategy with multi-channel distribution. If you’ve developed great content but struggle to get it in front of the right audiences, Foundation’s distribution-first approach may resonate.

Their strategy services lean heavily on both qualitative and quantitative research to understand B2B audiences and buying journeys. The emphasis is on where and how content reaches buyers: LinkedIn, email, community platforms, and other B2B channels.

Notable clients include Mailchimp, Canva, and Webex by Cisco, demonstrating credibility across the B2B landscape.

Strengths:

• Strong distribution frameworks and social media execution
• Deep understanding of B2B channels and conversations
• Systematic approach to content amplification

Best for:

• B2B companies that prioritize distribution and social-led strategies
• Teams looking to build community and network effects around content
• Brands that need help with content management and ongoing amplification

Comparison with Campfire Labs: Foundation excels at B2B distribution and systems, while Campfire Labs focuses more deeply on long-form storytelling, reports, and SaaS-specific narratives tied to pipeline. A SaaS company might pair Foundation-style distribution with Campfire-style content creation for complementary strengths.

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Grow and Convert: Best for pain-point SEO and revenue attribution

Grow and Convert is recognized for pioneering “pain point SEO”, a strategy that prioritizes content directly addressing detailed buyer pain points to drive signups, demos, and leads. If you’re focused on measurable revenue outcomes from content, their approach will make sense.

The agency tracks content performance closely against pipeline metrics and revenue, which resonates strongly with BoFU-focused SaaS marketers who are tired of vanity metrics.

Clients include SaaS companies like Patreon and Crazy Egg, as well as B2B services, ecommerce, and professional services firms.

Strengths:

• Proven data-driven strategies connecting content to revenue
• Focus on bottom-of-funnel content that converts
• Strong analytics and attribution practices

Best for:

• Product-led growth companies that want to quickly build a lead-gen blog engine
• Teams whose main metric is demo requests or trial sign-ups
• Companies that need fast ROI from SEO content writing

Comparison with Campfire Labs: Grow and Convert is excellent if your main need is bottom-of-funnel SEO for fast ROI. Campfire Labs is better if you also need thought leadership, category storytelling, and research reports for complex SaaS deals where building brand authority matters as much as capturing existing demand.

Optimist: Best for product-led SaaS growth content

Optimist is a content marketing agency focused heavily on mid-sized SaaS brands and product-led growth models. Their strategy blends SEO, content distribution, content funnels, and user acquisition to generate sign-ups and users from organic channels.

Clients include Contentstack, FairShake, and Glide—typical product-led SaaS use cases where the goal is getting users into the product quickly.

Strategy approach: Explore innovative B2B content distribution strategies to stand out in a competitive landscape.

• Top-of-funnel education content
• Mid-funnel comparison and alternative content
• BoFU pages optimized for signups and demos
• Sustainable acquisition funnels designed for long-term growth

Best for:

• SaaS teams whose number one goal is trial or freemium sign-ups via content
• Product-led growth companies prioritizing user acquisition
• Teams focused on content creation that drives self-serve conversions

Comparison with Campfire Labs: Optimist is more focused on acquisition and SEO, while Campfire Labs also invests heavily in narrative thought leadership, sales enablement content, and executive-level storytelling. Choose Optimist if your main metric is user sign-ups; consider Campfire Labs if you’re also trying to shape market perception and support complex sales cycles.

Column Five: Best for design-forward content strategy

Column Five is a design-driven content marketing agency known for visual storytelling and brand cohesion. If your content strategy needs to prioritize stunning visuals and shareable assets, Column Five brings a unique capability.

Signature deliverables include infographics, videos, data visualizations, and visually rich reports that anchor broader campaigns. Their digital content often becomes the centerpiece of brand awareness efforts.

Clients include Dropbox, Meta, Microsoft, and Netflix, allbrands that invest heavily in visual brand expression.

Strengths:

• Exceptional visual design and brand storytelling
• Strong capabilities in infographics, video, and data visualization
• Experience with major enterprise and consumer brands

Best for:

• Growth-stage SaaS and consumer brands needing visual-first content strategy
• Teams launching major campaigns that require design-led assets
• Companies prioritizing shareable content for social media and brand awareness

Comparison with Campfire Labs: Column Five excels in visual design and brand expression. Campfire Labs combines strong design with deep written storytelling and research-driven SaaS narratives. A SaaS company might pair Column Five for flagship visual campaigns with Campfire Labs for ongoing long-form and thought leadership strategy.

Other Notable Content Strategy Agencies to Consider

Several other agencies offer content strategy services that may fit specific needs outside the core B2B SaaS focus:

• Power Digital: A full-service digital marketing agency combining SEO, PPC, paid social, influencer marketing, and content strategy. Strong for brands wanting an all-in-one vendor, though less specialized in SaaS.
• Brafton: High-volume content production and strategy for various industries including healthcare, manufacturing, and legal services. Good for companies needing scale across multiple verticals.
• Animalz: Content marketing focused on SaaS and tech, with strong editorial quality. Worth considering for teams prioritizing content execution alongside strategy.

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If your business falls outside B2B SaaS—say, healthcare, manufacturing, or consumer goods—these broader agencies may be a better match for your niche.

Next Steps

1. Shortlist 2–3 agencies from this list based on your primary goals
2. Schedule strategy calls in the next 2–3 weeks
3. Prepare internal goals and metrics: What does success look like in 12 months? What resources do you have in-house?
4. Gather baseline performance data: Current traffic, lead volume, pipeline contribution from content, and conversion rates

If you run marketing at a B2B SaaS company and need a content strategy partner who can connect brand story, SEO, generative AI readiness, and pipeline metrics, talk to Campfire Labs about building your next content strategy.

The right agency won’t just write content people want to read—they’ll create a content engine that helps you win customers and drive growth in a market that’s getting harder every quarter.