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The Blog

Stories, insights, and strategy from Campfire Labs and our partners.

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The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Ideas

Thought Leadership Examples Worth Studying (& What Makes Each One Work)

Five B2B thought leadership formats that earn credibility and reach with real examples and analysis.

Ideas

4 B2B SaaS Content Strategy Examples (And the Logic Behind Each One)

Four real B2B SaaS content strategy examples — the two-lane model, three-track model, GEO strategy, and segment-first approach.

Ideas

4 Pillar Page Examples for B2B SaaS Content Marketing

Real-world B2B SaaS pillar page examples from top SaaS companies.

Strategy

How to Build a Sustainable B2B Video Strategy When You're Already Stretched Thin

YouTube is one of the #1 factors for AI brand visibility... but most content teams haven't started building there yet.

Strategy

The Top SaaS Content Marketing Agencies (Updated for 2026)

We reviewed 30 of the top SaaS content marketing agencies. Here are the 14 that made the cut.

Strategy

10 SEO Content Marketing Agencies for B2B SaaS (2026)

10 SEO content marketing agencies for B2B SaaS, compared — plus what AI search changed and how to pick the right fit.

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