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The Blog

Stories, insights, and strategy from Campfire Labs and our partners.

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The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Strategy

Is SEO Dead? Here's What the Data Says.

We dig into the data to discover which SaaS companies are winning at organic traffic acquisition, and the strategies behind their success.

Strategy

Flying Solo: The State of One-Person Content Teams Today

40 solo content marketers share their tactics and strategies for survival (and success) in B2B SaaS.

Strategy

How Do Marketing Leaders Learn Their Craft?

MasterClass doesn’t have an intro to CMO class so how do marketing leaders learn their craft?

Perspectives

Kudos’ Margaux Morgante: Marketers Must Filter Ideas and Focus Attention

The best marketers aren't the most creative ones. Impactful leaders are pragmatic and know when to say no.

Strategy

How to Measure and Report Content Marketing Performance at PLG Companies

Product-led growth introdced a brand new go-to-market motion. It deserves new measurement and reporting processes, too.

Ideas

3 Ways I Stay Organized As a Department of One

Big teams are amazing, but sometimes you’re flying solo and need to use every tool at your disposal.

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