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The Blog

Stories, insights, and strategy from Campfire Labs and our partners.

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The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Strategy

How to Choose a Thought Leadership Agency: An Honest Guide from Someone in the Space

A roundup of thought leadership agencies for B2B SaaS companies.

Strategy

Content Strategy Agencies for B2B SaaS: Six Best Options

Six content strategy agencies compared—find the right partner to influence pipeline, not just pageviews.

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How to show up in ChatGPT, Claude, and other LLMs

Here are five tactics that will almost certainly increase your odds of showing up in generative AI responses.

Strategy

20+ B2B Benchmark Report Examples We Love

We built a database of our favorite B2B benchmark reports

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Benchmark Report Secrets from B2B SaaS’s Top Content Marketers

Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.

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SEO Content Benchmarks for Seven B2B SaaS Industries

We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.

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