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The Blog

Stories, insights, and advice from Campfire Labs and our partners.

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The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Strategy

How Clearbit Generated $30,000 in MRR with Its First Microsite

Matt Sornson wasn’t a fan of most marketing content. Here's how he built Data-Driven Sales, a microsite packed with actionable strategies.

Perspectives

Copper’s Christina Scannapiego: Use Content Themes to Build a Cohesive Story

Christina Scannapiego cut her teeth in magazine publishing, where every issue has a theme. Now she's applying that approach to marketing.

Perspectives

Lusha’s Dani Peterman: Don't Undersell the Value of Brand-Led Content

Dani Peterman saw great potential in organic social and brand-led content, but others weren’t so enthusiastic. Here's how he won them over.

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