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The Blog

Stories, insights, and advice from Campfire Labs and our partners.

Strategy
Perspectives
Ideas
Strategy

Flying Solo: The State of One-Person Content Teams Today

40 solo content marketers share their tactics and strategies for survival (and success) in B2B SaaS.

By
Cassandra Naji
July 15, 2024
Strategy

How Clearbit Generated $30,000 in MRR with Its First Microsite

Matt Sornson wasn’t a fan of most marketing content. Here's how he built Data-Driven Sales, a microsite packed with actionable strategies.

By
David Vallance
June 17, 2022
Perspectives

Copper’s Christina Scannapiego: Use Content Themes to Build a Cohesive Story

Christina Scannapiego cut her teeth in magazine publishing, where every issue has a theme. Now she's applying that approach to marketing.

By
David Vallance
June 15, 2022
Perspectives

Lusha’s Dani Peterman: Don't Undersell the Value of Brand-Led Content

Dani Peterman saw great potential in organic social and brand-led content, but others weren’t so enthusiastic. Here's how he won them over.

By
David Vallance
June 13, 2022
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