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The Blog

Stories, insights, and advice from Campfire Labs and our partners.

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The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Perspectives

Kudos’ Margaux Morgante: Marketers Must Filter Ideas and Focus Attention

The best marketers aren't the most creative ones. Impactful leaders are pragmatic and know when to say no.

Perspectives

Open Phone’s Ronnie Higgins: Want to Learn Faster? Be Confidently Ignorant

It's uncomfortable to admit you don't know something. But once you get comfortable with that discomfort, you can learn at twice the speed.

Perspectives

Haus of Bold’s Erin Balsa: B2B Brands Must Surprise and Delight Their Audiences

Most B2B marketing is boring as sin. Erin Balsa reveals how brands can go from beige to bold.

Perspectives

Coconut Software’s Jillian Wood: Insulate Your Marketing from Recession Panic

Marketers are pivoting their messaging to the economic downturn. While some defend the move as topical, others aren’t so sure.

Perspectives

Tiny Megaphone’s Joanna Rutter: Your B2B Audience is Tinier Than You Think

B2B marketing assumes your audience is big and grabbable, when it's actually tiny and dispersed.

Perspectives

WorkRamp’s Fara Rosenzweig: Only Honest Content Builds Strong Relationships

Fara Rosenzweig believes in her journalistic training—honesty, accuracy, and objectivity. Learn how that helps her marketing.

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