Cassie is the CEO of Campfire Labs
A 30/60/90-day content marketing plan for content leaders in 2026: how to learn a new company, audit content, and prove impact
Data-driven content doesn't reliably earn more links than a good guide. But the links it does earn are a different quality entirely.
Distribution is increasingly competitive. By going against the grain, you’ll learn how to increase the reach of your content marketing.
How B2B SaaS companies like Ramp and Carta turn proprietary data into press citations, without building a full research department.
A six-question audit to find out whether your internal data is worth publishing — and what to build if it is.
Real B2B case study examples from Mixpanel, Pleo, Netradyne, and Elephant Energy.
