Cassie is the GM of Campfire Labs
Three real B2B design examples—a social carousel, a concept infographic, and a research report—and the job each was built to do.
The content brief template we use with Notion, Dropbox, and Asana — built for thought leadership, not SEO. No email required.
A 30/60/90-day content marketing plan for content leaders in 2026: how to learn a new company, audit content, and prove impact
Data-driven content doesn't reliably earn more links than a good guide. But the links it does earn are a different quality entirely.
Distribution is increasingly competitive. By going against the grain, you’ll learn how to increase the reach of your content marketing.
How B2B SaaS companies like Ramp and Carta turn proprietary data into press citations, without building a full research department.
