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The Blog

Stories, insights, and advice from Campfire Labs and our partners.

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Strategy
Perspectives
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Data-driven
Strategy

How B2B SaaS Companies Get Their Data into the Wall Street Journal

How B2B SaaS companies like Ramp and Carta turn proprietary data into press citations, without building a full research department.

Strategy

20+ B2B Benchmark Report Examples We Love

We built a database of our favorite B2B benchmark reports

Ideas

Benchmark Report Secrets from B2B SaaS’s Top Content Marketers

Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.

Ideas

SEO Content Benchmarks for Seven B2B SaaS Industries

We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.

Strategy

Is SEO Dead? Here's What the Data Says.

We dig into the data to discover which SaaS companies are winning at organic traffic acquisition, and the strategies behind their success.

Strategy

Flying Solo: The State of One-Person Content Teams Today

40 solo content marketers share their tactics and strategies for survival (and success) in B2B SaaS.

Perspectives

Convictional’s Nikhil Venkatesa: Don’t Judge B2B Podcasts by Listener Numbers

Marketing teams often prioritize traffic above all else, but Nikhil Venkatesa says that's the wrong approach.

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