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Perspectives

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Perspectives

Copper’s Christina Scannapiego: Use Content Themes to Build a Cohesive Story

Christina Scannapiego cut her teeth in magazine publishing, where every issue has a theme. Now she's applying that approach to marketing.

By
David Vallance
March 1, 2023
David Vallance
June 15, 2022
Perspectives

Lusha’s Dani Peterman: Don't Undersell the Value of Brand-Led Content

Dani Peterman saw great potential in organic social and brand-led content, but others weren’t so enthusiastic. Here's how he won them over.

By
David Vallance
March 1, 2023
David Vallance
June 13, 2022
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