Credibility that converts.

We create content that your buyers trust — original research, data journalism, earned coverage, and content built for credibility.

Your buyers complete up to 70% of their decision-making process before ever speaking to someone on your sales team.

So you need:

Pipeline, not just traffic

Every asset is built to move a specific stage of the funnel so it actually converts towards revenue, not just traffic.

Authority backed by research

Original data and analysis give your brand something to say that nobody else can, and something worth citing.

Coverage that multiplies

Earned media via relationships built over time that get a journalist asking what you're working on next.

Editorial craft that holds up

Brands trust us with this work because the thinking and writing are genuinely good, not because it’s fast or cheap.

To move quickly without cutting corners

All the operational parts of our work that can move fast with AI assisting, do. What doesn't is the craft: writing, design, and strategy.

TRUSTED BY SOME OF THE WORLD’S MOST RECOGNIZABLE B2B BRANDS
Content Strategy
Tailored content marketing strategy built on original research into your buyers and your category.
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Content audits
Persona research
Editorial calendars
SEO + AEO strategy
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Content & Media Creation
Every asset is made to be read, shared, and remembered, not just published and forgotten.
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INDUSTRY TREND REPORTS  Editorial deep dives
Blog + social content
Sales enablement content
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Earned Media
Real placements in the publications your buyers already trust, built on relationships, not press releases blasted into the void.
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MEDIA relationships Byline/op-ed placement
Trade publication pitching
NEWS JACKING
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Market Research & Data
Original research reports and proprietary data indexes worth citing and keep generating attention long after they publish.
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Survey design
Data acquisition
Data analysis
Data visualization
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We’re a team of senior strategists, ex-journalists, data nerds, and creatives.

We work as an extension of your team to help you move the revenue needle and be the most credible brand in your industry.

Our Customers

We’ve helped some of the fastest-growing software companies

“The Campfire Labs team always goes above and beyond. Rather than simply assigning work to them, I love that they can be an active content partner.”

Molly Talbert
Demand Generation Lead
,
Asana

“Campfire Labs helped us create some of our best content to date. They helped us generate story ideas, interview people, and write stories that our customers loved.”

Matt Sornson
Chief Marketing Officer
,
Clearbit

“Campfire Labs is excellent at making sure projects are executed in a timely manner and doing the little things like following up.”

Grace Lau
Director of Content
,
Dialpad

“Campfire Labs helped us break into thought leadership with well-researched, well-conceived, impressively-written long-form content that evokes and inspires.”

Meeta Sharma
Editor, The CX Review
,
Freshworks
Contact Us

Start generating revenue with content your customers will love

We’ve helped our customers produce some of their top-performing marketing campaigns. We’d love to do the same for you.

What can we help with?

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Please note that we recently switched to a 4-day work week, so we're off on Fridays.
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