Sar Ruddenklau

Sar is the CEO of Campfire Labs

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Sar Ruddenklau

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Sar

Perspectives

Fender and Marshall make guitars and amps. Here’s what B2B can steal from their new LLM strategy.

Fender and Marshall don’t sell to procurement teams. But the thing they’re both testing right now is the same bet B2B marketers are making.

By
Sar Ruddenklau
October 11, 2026
Sar Ruddenklau
October 21, 2026